Global multi‑asset broker Exness has been building momentum across Africa and the Middle East through a combination of industry recognition, regional expansion and educational initiatives. At the Finance Magnates Africa Summit 2025 (FMAS:25) held in June, Exness won two key awards: Best Multi‑Asset Broker – Africa and Most Reliable Broker – Africa. The accolades reflect the broker’s emphasis on transparency, execution quality and local partnership in a region where trust and reliability are paramount. During the summit, Exness executives highlighted core strengths such as instant withdrawals, tight and stable spreads and advanced execution technology, noting that secure payment systems are essential for maintaining trader confidence. A keynote presentation, “No BrAIner: How Smart Traders Actually Use AI,” explored how artificial intelligence is transforming trading decisions and risk management.
In October 2025, Exness reinforced its commitment to the Middle East by opening its first MENA regional office in Amman, Jordan, after securing an operating licence from the Jordan Securities Commission (JSC). The new office underscores Jordan’s role as a strategic hub for financial services and allows Exness to offer traders a fully regulated environment. Exness Jordan CEO Mohammad Amer said the launch ensures local traders benefit from the highest standards of security, reliability and trust. Chief Business Development Officer Artem Seledtsov added that securing the JSC licence is part of Exness’ long‑term vision to deliver world‑class trading conditions backed by transparency and innovation. The opening celebration included senior management, clients and partners, highlighting the firm’s dedication to community engagement.
Exness has also bolstered its brand visibility through event sponsorship. The broker served as an Elite Sponsor at the Forex Expo Dubai 2025, held in October, underscoring its leadership in the trading industry. The expo, one of the largest gatherings of financial professionals, attracted thousands of brokers, fintech companies and investors. Exness executives participated in high‑profile panels, including discussions on attracting the next billion traders and the role of artificial intelligence in market sentiment analysis. CMO Alfonso Cardalda spoke on the theme “Global Visionaries: Forex Without Borders,” while Financial Markets Strategist Lead Wael Makarem joined panels on AI in market sentiments and AI‑powered trading tools. The company emphasised that the future of trading is defined by trust, simplicity and advanced technology.
Beyond awards and events, Exness stresses client education and technological excellence. At FMAS:25, the broker’s session on AI highlighted how traders can leverage machine learning for sentiment analysis, automated strategies and risk management. Exness positions itself as an innovator that invests heavily in infrastructure to ensure fast execution and instant withdrawals. The opening of the Amman office further underscores its commitment to localised service, which is critical in a region with diverse regulatory landscapes and cultural expectations. Such initiatives aim to build long‑term relationships with traders and partners by combining cutting‑edge technology with educational content and community support.
Exness’s 2025 strategy illustrates how global brokers can strengthen regional footholds through awards recognition, regulatory compliance and educational leadership. By winning industry accolades, securing a JSC licence, sponsoring major expos and promoting AI‑driven trading insights, Exness positions itself as both a trusted partner and an innovator. The success of these initiatives will depend on the broker’s ability to maintain transparency, deliver consistent execution quality and adapt to rapidly evolving regulatory conditions across Africa and the Middle East.
